The National Hockey League struck marketing gold when it held its 1st Winter season Traditional in 2008. The annual out of doors recreation played on New Year’s Working day has turn out to be the must-view event of the period, earning praise from the two die-tough and everyday hockey supporters alike.
This year, the NHL and NBC, the tv broadcaster for the match, are taking an added stage to promote the match. The two recently introduced a partnership to combine the game’s broadcast with a social media marketing campaign, in a move that could advantage the two organizations.
“We’re running the social and broadcast integration to examination the efficiency and examine the knowledge,” Michael DiLorenzo, senior director of social media advertising and marketing and approach at the NHL. “It should develop our Facebook Supporter foundation, due to the fact people need to ‘like’ the webpage to engage in. It also will construct a window into the occasion for people who might not be in entrance of the television.”
The notion is to get even far more followers tuned in and engaged with the recreation, according to the social media consulting agency that is operating the campaign.
Many “look at and get” contests will be highlighted prominently on equally NBC and the NHL’s Fb and Twitter internet pages. Contestants that are followers of both on Facebook or Twitter followers will have a chance to acquire both a Honda CR-Z automobile, or trips for four to each Common Orlando Studios and the upcoming 2011 NHL All-Star Sport.
Both the NHL and NBC are not new to this sort of social media strategies, but this is the very first time they have collaborated on 1.
Beginning December 23, NBC will commence getting image submissions from enthusiasts of its Fb website page. Several of the photos will be chosen to air in the course of the match. The community will also advertise the social media campaign throughout the day foremost up to the game, such as during the Rose Bowl university football game.
The NHL has planned its 1st advertising Tweet for December 31. Throughout the sport, the NHL may question fans to retweet messages and the initial to reply will earn a prize.
This 12 months will be the fourth installment of the Winter season Classic. The Washington Capitals will get on the Pittsburgh Penguins at Heinz Subject, usually the house of the National Football League’s Pittsburgh Steelers. 스포츠중계 have provided Ralph Wilson Stadium in Orchard Park, New York, Wrigley Area in Chicago and Fenway Park in Boston.