The Automobile Rental Industry

The automobile rental industry is a multi-billion greenback sector of the US economic climate. The US segment of the market averages about $18.five billion in revenue a 12 months. Today, there are about 1.9 million rental autos that service the US segment of the market place. In addition, there are a lot of rental businesses besides the business leaders that subdivide the complete profits, specifically Dollar Thrifty, Spending budget and Vanguard. As opposed to other mature service industries, the rental vehicle sector is hugely consolidated which naturally puts potential new comers at a price-downside since they confront higher enter costs with decreased probability of economies of scale. Furthermore, most of the income is produced by a handful of companies which includes Organization, Hertz and Avis. For the fiscal yr of 2004, Organization produced $7.four billion in total income. Hertz arrived in 2nd placement with about $five.2 billion and Avis with $2.ninety seven in revenue.

Stage of Integration

The rental auto business faces a completely different atmosphere than it did 5 a long time ago. In accordance to Organization Travel Information, automobiles are being rented right up until they have accrued twenty,000 to 30,000 miles right up until they are relegated to the utilised automobile market while the switch-about mileage was 12,000 to 15,000 miles 5 years in the past. Since of slow sector expansion and narrow income margin, there is no imminent threat to backward integration within the industry. In simple fact, among the sector gamers only Hertz is vertically built-in through Ford.

Scope of Competition

There are several elements that form the competitive landscape of the vehicle rental sector. Competition arrives from two major sources during the chain. On the holiday consumer’s finish of the spectrum, competitiveness is intense not only because the market place is saturated and properly guarded by market leader Company, but competition operate at a expense downside alongside with smaller sized market place shares given that Company has established a community of dealers above 90 p.c the leisure section. On the corporate phase, on the other hand, competition is very robust at the airports because that phase is underneath tight supervision by Hertz. Simply because the industry underwent a substantial financial downfall in latest several years, it has upgraded the scale of competitors inside of most of the organizations that survived. Competitively talking, the rental automobile market is a war-zone as most rental agencies such as Business, Hertz and Avis amid the main players interact in a battle of the fittest.


More than the earlier five several years, most corporations have been functioning in direction of boosting their fleet measurements and rising the degree of profitability. Enterprise at present the firm with the biggest fleet in the US has included seventy five,000 cars to its fleet because 2002 which support enhance its number of facilities to a hundred and seventy at the airports. Hertz, on the other hand, has included 25,000 automobiles and broadened its international presence in one hundred fifty counties as opposed to one hundred forty in 2002. In addition, Avis has improved its fleet from 210,000 in 2002 to 220,000 despite current financial adversities. Above the years pursuing the financial downturn, although most firms during the industry ended up struggling, Company amongst the market leaders had been developing steadily. For car guest post , once-a-year revenue arrived at $6.three in 2001, $six.5 in 2002, $6.9 in 2003 and $7.four billion in 2004 which translated into a growth fee of 7.two % a year for the previous 4 several years. Considering that 2002, the industry has started to get back its footing in the sector as general income grew from $17.nine billion to $eighteen.two billion in 2003. According to sector analysts, the far better days of the rental vehicle industry have nevertheless to come. Over the program of the up coming numerous several years, the business is expected to experience accelerated expansion valued at $twenty.89 billion each and every 12 months following 2008 “which equates to a CAGR of % [enhance] in the 2003-2008 period of time.”


Over the earlier handful of several years the rental automobile market has created a excellent deal of development to facilitate it distribution processes. Right now, there are roughly 19,000 rental locations yielding about one.9 million rental vehicles in the US. Because of the increasingly abundant amount of vehicle rental locations in the US, strategic and tactical methods are taken into account in buy to insure correct distribution through the sector. Distribution takes spot within two interrelated segments. On the company market, the autos are distributed to airports and resort environment. On the leisure segment, on the other hand, autos are distributed to company owned services that are conveniently found in most significant streets and metropolitan regions.